Thursday, 13 November 2014

Essay 13.11.14 - Flo

Guardians of the galaxy x Honey trap 


The guardian of the galaxy is produced by Kevin Feige and directed by James Gunn. The budget was $170 million and the movie stars Chris Pratt, Zoe Saldana and Dave Bautista. The film was marketed on tv , in cinemas and in the US BOX office. The target audience is mainly boys due to the genre being action adventure. It uses platforms DVD and Blu-ray. The technology used in the film includes green screen. The initial release was in July 31st , 2014 – Argentina.


Honey trap is a movie directed by Rebecca Johnson and an independent movie set and based in Brixton , one of the main actresses were Sarah Sulick who has played a role in Skins. The distributor of the film is anchor bay entertainment.

"What are the main differences between the two films and are there any similarities"

BUDGET - Difference

The main differences between the two films are the budget and how it effects the distribution and the advertisement of both film. Guardians of the galaxy , a MARVEL film with a high budget of $170 million  has been widely distributed around the world and has had a successful response from consumers. The guardians of the galaxy have A list hollywood actors who star in the film , this includes Zoe Saldana , Chris Pratt etc this contributed to the success of the film as it gave the film a strong fanbase and created a buzz about the film. Due to the high budget the marketing company were able to use T sites , tv advertisements , social networking etc. 
However honey trap had a lower budget with just under a million pounds, although sponsored by BFI and have tabloid celebrities like Tosin Cole , Lucien Laviscount etc the distribution and advertisement is not as widely shown worldwide as guardians of the galaxy. Whereas honey trap hasnt yet been been released in cinemas but has been shown in festivals and Brixton , where the film was originally made.

STORY LINE - Difference

Another difference between the two productions are the story lines. MARVEL film Guardians of the galaxy is based on fantasy and comical characters , with a genre of action adventure. This means it targets mainly boys from toddlers to young adults but can also appeal to females as it uses a strong female character played by celebrity actress Zoe Saldana. Whereas Honey trap is based on a local factual incident in Brixton that resulted in the death of a young teenager and it appeals to a British audience , particularly teens.


PRODUCTION – Difference

Guardians of the galaxy use multiple methods for pre production to create anticipation before the film is released , this includes press junkets , getting stars from the movie to tweet about it , teaser trailers , guardians of the galaxy website etc. For eg the main characters of Guardians of the galaxy attended the san diego comic-con international which is an annually held comic convention. As well as appealing to their fan base , they were promoting their comical based film to people who are hardcore comic lovers. This means they were appealing to their target audience and gaining possible consumers. On the other hand , Honey trap had to depend on social networking and their distributer sites such as youtube and forbes.com

EXHIBITION – Difference


Despite the fact Honey trap hasn’t been released in cinemas , the film is still being shown in festivals. This is effective for a lower budget film because it allows a small population to view the film and trigger cause a buzz as the people who have viewed the film can spread positive feedback via word of mouth.  However Guardians of the galaxy has already been released in cinemas and therefore has more recognition in the film industry

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