Compare Guardians of the Galaxy and Honey Trap, in terms
of PDME (the film chain). What are he main differences between the two films
and are there any similarities?
In terms
of production, there were many differences between Guardians of the Galaxy and
Honey Trap, the most significant difference in the production being, the
budgets of the films. The budget has a direct effect on how much can be spent
on distribution, marketing and production. As Guardians of the Galaxy had a
very high budget, reportedly just under $170 million, there was very little
limit to what they could do. With such a high budget, varied locations and
major film stars were featured in the film. Also technologies such as 3D-HD
cameras were used in the shooting of the film. Both were filmed in London,
however Honey Trap was filmed in an urban area, an estate; whereas Guardians of
the Galaxy was filmed in various locations.
Contrastingly, the budget for Honey Trap limited the production of the film.
The director, Rebecca Johnson, used a variety of fund raising techniques in
order to create the budget she had. The fact that the entire budget was
collected through fund raising and crowd sourcing meant that the film is based
main in one location, the Stockwell Park estate. The film stars young British
actors, as well as genuine members of the estate. This is where the films are
very different; with such a large budget, the production of the film Guardians
of the Galaxy was very similar to that of any other Hollywood, Walt Disney
film, with no limits on how many actors, props or locations that could be used
in the production.
In Guardians of the Galaxy, synergy was
crucial in the distribution of the film. The use of Marvel and Walt Disney
aided the distribution of the film. Disney is always looking for
multiple platforms to increase brand recognition and to introduce a wider
audience and make money. Honey Trap was distributed in a different
way. Because of the issue that the film revolves around, it wasn’t difficult to
get the film entered into film festivals. To gain an initial fan base and
audience, Honey Trap was previewed at the London, Berlin and LA Film Festivals.
Also, the fact that the film is based on a tragic real story meant that it was
also previewed (and sold out) in the area affected by the events in the film.
However, in some ways, similar forms of
exhibition were used for both the Guardians of the Galaxy and Honey Trap. Honey
Trap is due for release in 10 British cinemas in the 2015 New Year, like
Guardians of the Galaxy, which was released in to cinemas in August 2014.
However, the difference in the scale of the films was evident, in how many
locations the film would be exhibited in. Guardians of the Galaxy was premiered
in 4080 different locations. Because
of the big budget, Guardians of the Galaxy was a filmed aimed for global
success, whereas, Honey Trap is mainly targeted at the British youth. This is
evident as Johnson uses London radio and television to promote the film.
As Honey Trap is based on a true story,
Rebecca Johnson used local young people in order to create opportunities for disadvantaged youths. This allowed
Johnson to receive more funding as she ran a youth mentoring project alongside
the production of the film. This is an advantage for the production and
marketing of the film. As Guardians of the Galaxy is a completely fictional
film, it doesn’t have the same affect of drawing an audience based on the fact
that’s any emotion in it, is not true.
There
are few similarities between the films as the concepts that they are trying to
highlight are very different. As Rebecca Johnson wants to highlight the
struggles of life on an estate, it makes it feel much more real that less money
was put into the production of it.
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