Compare Guardians of the Galaxy and Honey Trap, in terms of P.D.M.E(the film chain)

What are the main differences between the two films and are there any similarities?

Film Industry Unit

Compare Guardians of the Galaxy and Honey Trap , in terms of production , distribution , marketing and exhibition.

What are the main differences between the two films and are there any similarities?

Both Guardians of the Galaxy and Honey Trap are both two extremely different movies. Honey trap is based on a real life situation, which is likely to touch hearts due to the story line. And Guardians of the Galaxy is just a movie which has been put out there for entertainment. 

Guardians of the Galaxy are about a young guy that was abducted from Earth by the Revengers – group of space pirates. The man finds himself in the middle of some sort of conflict. Both Rocket Raccoon, Drax the Destroyer and Gamra all bring the fight to Ronan Accoster for their own varied personal reasons. They began filming at Shepperton studios. The producers of this movie is Kevin Feige, the director is , James Gunn.

The budget was $170 million.  The film runs for 122 minutes. People which are starring are: Chris Pratt, Zoe Saldana, Dave Baustista, Vin Diesel, Bradley Cooper, Lee Pace , Michael Rooker , Karen Gillan , Djimon Hounsou , John C. Reilly, Glenn Close , and Benicio del Toro. The fact a lot of well-known actors took part in the film would help the film to become a lot more popular and viewed by people worldwide.

The Guardians of the Galaxy was released on August the 1^st 2014 in the United States of America. Expectations for this movie were very high due to the synergy between two major platforms – Walt Disney studios and Marvel studios. The film was released widely across the globe and was released in countries e.g. United Kingdom as well as United States. It was released in 4,080 theatres in America. It was also distributed 2D however it was massively distributed as a 3D film in cinemas.

Furthermore they are also planning to release a digital download in November 2014 and is still scheduled for release on Blu-ray 3D and DVD.  With the Guardians of The Galaxy their techniques of marketing was through the use of social media: Public Facebook Page and a Twitter page for their movie.  Secondly they also marketing the film by making a video game / app for smartphones and tablets, That’s a very smart idea due to technology being a huge part of peoples lives.

Honey Trap is about a young girl named Layla being picked out of the crowd by a eighteen year old rapper name troy. She is swept into romance and that brings popularity, status and sexual awakening, until troy then makes the decision to discard her – she then looses everything. The young girl Layla then changes herself by rebuilding herself in Troy’s image – heartless, hardened player. Despite her just using Troy she then finds her first true friend – Shaun. To sum everything up Layla is forced to choose between the two boys- desire and friendship, between power and connection to another human being. The director of this film is Rebecca Johnson. It’s been stated that they have used locals from Brixton to both cast and record Honey Trap. Honey trap is a low budget film the budget was under £1 million, which was funded through donations. One donation, which they secured twenty thousand pounds from the Walcott Foundation.  They have Dave Raedeker working along side with them as the director of photography who won the best cinematography award at the Sundance film Festival 2012. The music in Honey Trap was produced with a company like “Bucks music Group.”

The movie Honey trap is targeted to people of the age of 25+ (urban adults) and also young people aged 16-15 of both genders, which can relate to the story. The movie could guildline them in a positive way.

They created a profile and started to develop a fan base for Honey Trap.  They also engage with networks, which tends to focus on young people. They looked at possible promotions with Whatsapp, Blackberry Messenger and other free messaging and networking audience used heavily by young people target and urban music blogs and magazines. They even dedicated film pages on Facebook, twitter and tumblr.

Lastly Honey Trap is a real life issue whereas The Guardians of the Galaxy isn’t. So Honey Trap more focuses on triggering emotions from people, which are watching it or going through specific circumstances. Also with Honey trap they employ people from the local area – Brixton.

Compare Guardians of the Galaxy and Honey Trap, in terms of PDME (the film chain). What are he main differences between the two films and are there any similarities? -Monique Roberts

Compare Guardians of the Galaxy and Honey Trap, in terms of PDME (the film chain). What are he main differences between the two films and are there any similarities?

            In terms of production, there were many differences between Guardians of the Galaxy and Honey Trap, the most significant difference in the production being, the budgets of the films. The budget has a direct effect on how much can be spent on distribution, marketing and production. As Guardians of the Galaxy had a very high budget, reportedly just under $170 million, there was very little limit to what they could do. With such a high budget, varied locations and major film stars were featured in the film. Also technologies such as 3D-HD cameras were used in the shooting of the film. Both were filmed in London, however Honey Trap was filmed in an urban area, an estate; whereas Guardians of the Galaxy was filmed in various locations.                

Contrastingly, the budget for   Honey Trap limited the production of the film. The director, Rebecca Johnson, used a variety of fund raising techniques in order to create the budget she had. The fact that the entire budget was collected through fund raising and crowd sourcing meant that the film is based main in one location, the Stockwell Park estate. The film stars young British actors, as well as genuine members of the estate. This is where the films are very different; with such a large budget, the production of the film Guardians of the Galaxy was very similar to that of any other Hollywood, Walt Disney film, with no limits on how many actors, props or locations that could be used in the production.

In Guardians of the Galaxy, synergy was crucial in the distribution of the film. The use of Marvel and Walt Disney aided the distribution of the film. Disney is always looking for multiple platforms to increase brand recognition and to introduce a wider audience and make money. Honey Trap was distributed in a different way. Because of the issue that the film revolves around, it wasn’t difficult to get the film entered into film festivals. To gain an initial fan base and audience, Honey Trap was previewed at the London, Berlin and LA Film Festivals. Also, the fact that the film is based on a tragic real story meant that it was also previewed (and sold out) in the area affected by the events in the film.

However, in some ways, similar forms of exhibition were used for both the Guardians of the Galaxy and Honey Trap. Honey Trap is due for release in 10 British cinemas in the 2015 New Year, like Guardians of the Galaxy, which was released in to cinemas in August 2014. However, the difference in the scale of the films was evident, in how many locations the film would be exhibited in. Guardians of the Galaxy was premiered in 4080 different locations. Because of the big budget, Guardians of the Galaxy was a filmed aimed for global success, whereas, Honey Trap is mainly targeted at the British youth. This is evident as Johnson uses London radio and television to promote the film.  

    As Honey Trap is based on a true story, Rebecca Johnson used local young people in order to create opportunities for             disadvantaged youths. This allowed Johnson to receive more funding as she ran a youth mentoring project alongside the production of the film. This is an advantage for the production and marketing of the film. As Guardians of the Galaxy is a completely fictional film, it doesn’t have the same affect of drawing an audience based on the fact that’s any emotion in it, is not true.

There are few similarities between the films as the concepts that they are trying to highlight are very different. As Rebecca Johnson wants to highlight the struggles of life on an estate, it makes it feel much more real that less money was put into the production of it.

                                                                                                                        

Essay 13.11.14 - Flo

Guardians of the galaxy x Honey trap 

The guardian of the galaxy is produced by Kevin Feige and directed by James Gunn. The budget was $170 million and the movie stars Chris Pratt, Zoe Saldana and Dave Bautista. The film was marketed on tv , in cinemas and in the US BOX office. The target audience is mainly boys due to the genre being action adventure. It uses platforms DVD and Blu-ray. The technology used in the film includes green screen. The initial release was in July 31^st , 2014 – Argentina.

Honey trap is a movie directed by Rebecca Johnson and an independent movie set and based in Brixton , one of the main actresses were Sarah Sulick who has played a role in Skins. The distributor of the film is anchor bay entertainment.

"What are the main differences between the two films and are there any similarities"

BUDGET - Difference

The main differences between the two films are the budget and how it effects the distribution and the advertisement of both film. Guardians of the galaxy , a MARVEL film with a high budget of $170 million  has been widely distributed around the world and has had a successful response from consumers. The guardians of the galaxy have A list hollywood actors who star in the film , this includes Zoe Saldana , Chris Pratt etc this contributed to the success of the film as it gave the film a strong fanbase and created a buzz about the film. Due to the high budget the marketing company were able to use T sites , tv advertisements , social networking etc. 

However honey trap had a lower budget with just under a million pounds, although sponsored by BFI and have tabloid celebrities like Tosin Cole , Lucien Laviscount etc the distribution and advertisement is not as widely shown worldwide as guardians of the galaxy. Whereas honey trap hasnt yet been been released in cinemas but has been shown in festivals and Brixton , where the film was originally made.

STORY LINE - Difference

Another difference between the two productions are the story lines. MARVEL film Guardians of the galaxy is based on fantasy and comical characters , with a genre of action adventure. This means it targets mainly boys from toddlers to young adults but can also appeal to females as it uses a strong female character played by celebrity actress Zoe Saldana. Whereas Honey trap is based on a local factual incident in Brixton that resulted in the death of a young teenager and it appeals to a British audience , particularly teens.

PRODUCTION – Difference

Guardians of the galaxy use multiple methods for pre production to create anticipation before the film is released , this includes press junkets , getting stars from the movie to tweet about it , teaser trailers , guardians of the galaxy website etc. For eg the main characters of Guardians of the galaxy attended the san diego comic-con international which is an annually held comic convention. As well as appealing to their fan base , they were promoting their comical based film to people who are hardcore comic lovers. This means they were appealing to their target audience and gaining possible consumers. On the other hand , Honey trap had to depend on social networking and their distributer sites such as youtube and forbes.com

EXHIBITION – Difference

Despite the fact Honey trap hasn’t been released in cinemas , the film is still being shown in festivals. This is effective for a lower budget film because it allows a small population to view the film and trigger cause a buzz as the people who have viewed the film can spread positive feedback via word of mouth.  However Guardians of the galaxy has already been released in cinemas and therefore has more recognition in the film industry

Honey Trap Film Chain

FILM CHAIN IN RELATION TO HONEY TRAP

Production

·      The idea for this film was derived from the high profile case of Shakilus Townsend.

·      Rebecca Johnson used crowd funding – presenting your film to possible investors to fund the production of film. She used the film festivals such as BFI festival, LA Film Festival, International film festival Rotterdam etc.

·      Johnson chose to tell this particular story because she felt a character like Layla had not taken centre stage before and it was time her story was told.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          

Distribution and marketing

·      Honey Trap was distributed by Anchor Bay

·      Although it is a low budget film, Johnson has distributed it to 10 cinemas.

·      Honey Trap was marketed using social networking sites such as Twitter and Facebook.

·      The director collaborated with BFI as it added credibility and adds more funding.

Exchange

·      After the release in January 2015, Honey Trap will be available to watch in 10 cinemas.

·      It has already been shown at the BFI film festival.